The new commercial for the Acura MDX, titled “Motion,” showcases the power of slow-motion film in out-of-place situations. We’re used to seeing slow-motion shots of crash tests to illustrate safety, but the odd angles at which these actors are shot make for a haunting and captivating commercial.
The Acura MDX “Motion” ad was shot by RPA in Santa Monica, with creative director John Hage, art director Dan Buchmeier and director Lance Acord at the helm. The music was mixed by Bob Gremore and composed by Kenny Segal.
Key Themes Behind This Trend
- Slow-motion Advertising
- Using slow-motion footage in commercials creates a captivating and memorable viewing experience.
- Unconventional Visual Storytelling
- Exploring unusual angles and perspectives in commercials can create a haunting and attention-grabbing effect.
- Emotional Marketing
- Slow-motion shots in advertising can evoke strong emotions and resonate with viewers on a deeper level.
Where This Applies
- Automotive
- Automotive industry can leverage slow-motion advertising to highlight safety features and create a lasting impression on customers.
- Advertising & Marketing
- Ad agencies and marketers can adopt unconventional visual storytelling techniques to stand out from competition and engage audiences.
- Music Production
- The use of music in slow-motion commercials presents opportunities for composers and audio engineers to create impactful and memorable soundscapes.
