The Slow Cow mind cooler relaxation drink is being launched in the UK after continued success in the Canadian and Scandinavian markets to offer consumers with a way to relax and unwind throughout the day.
The anti-energy drink is focused on six key botanical ingredients that will help to reduce stress and anxiety without causing drowsiness. This makes the drink perfect for enjoyment before meetings, exams, busy days or even in the evening as a way to relax.
Owner of Rayburn Trading Howard Goldman spoke on the arrival of the Slow Cow mind cooler relaxation drink in the UK saying, "We’re excited to bring this product to the UK. It’s already proven extremely popular in Scandinavia, the birthplace of Hygge, and now seems like the perfect time to introduce the Mind Cooler drink to the UK. Stress is something everyone has experienced, and, in the UK, it’s unfortunately become a factor in everyday life. With the pandemic making us more anxious than ever, it’s great to be able to offer a new product that combats stress and helps create calm and relaxation, without putting our health at risk. We’re looking forward to getting this product on the shelves and seeing customers benefit from the revolutionary concept of ‘mind-cooling’.”
Key Themes Behind This Trend
- Anxiety Reducing Beverages
- There is an opportunity for the beverage industry to create more products focused on reducing anxiety.
- Stress-relieving Botanicals
- There is an opportunity for the natural product industry to develop and promote products with stress-relieving botanical ingredients.
- Mind-cooling Products
- There is an opportunity for brands to develop and market products as mind-cooling or stress-relieving to meet the needs of consumers who are looking for ways to unwind and alleviate stress.
Where This Applies
- Beverage Industry
- The beverage industry could capitalize on the trend of anxiety reducing drinks and develop new offerings for consumers.
- Natural Products Industry
- The natural product industry could take advantage of the trend towards stress-relieving botanicals and market products that cater to this need.
- Consumer Goods Industry
- The consumer goods industry can benefit from the trend of mind-cooling products and create and market products for people looking for ways to relieve stress and anxiety.
