Toronto's Darren Gallery Invites People to Spend the Night
Laura McQuarrie — February 5, 2020 — Art & Design
References: airbnb & ebosscanada
Toronto's Darren Gallery is launching a program called Sleep With Art that invites people to experience an overnight stay in the newly renovated gallery. The intimate experience with art gives guests access to become a living part of an installation, where they will be fully immersed in art. As the gallery sits level with the street, the storefront windows are covered with blackout curtains for privacy.
Within the gallery space, there are high-end memory foam beds, as well as other essentials of a living space like a kitchenette, shower, closet and bathroom.
On a regular basis, the installations will be changing to reflect a different vision from a new artist. As Darren Gallery describes, the experience is free from TVs "unless [it's] part of the installation as the focus is on the art."
Within the gallery space, there are high-end memory foam beds, as well as other essentials of a living space like a kitchenette, shower, closet and bathroom.
On a regular basis, the installations will be changing to reflect a different vision from a new artist. As Darren Gallery describes, the experience is free from TVs "unless [it's] part of the installation as the focus is on the art."
Trend Themes
1. Artful Sleepover Experiences - The trend of artful sleepover experiences allows businesses to create unique and immersive overnight stays for guests.
2. Gallery Immersion - The trend of gallery immersion offers an opportunity for businesses to create interactive and experiential art installations within their spaces.
3. Transforming Spaces - The trend of transforming gallery spaces enables businesses to regularly change their installations and collaborate with different artists, providing novel experiences for visitors.
Industry Implications
1. Hospitality - The hospitality industry can leverage artful sleepover experiences to attract guests and provide them with unique stays that go beyond traditional accommodations.
2. Art Galleries - Art galleries have an opportunity to embrace gallery immersion and create interactive art installations to engage visitors on a deeper level.
3. Interior Design - The interior design industry can capitalize on the trend of transforming gallery spaces by creating flexible and adaptable spaces that can showcase different installations.
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