The Sleep+ travel pillow was designed to enhance the comfort of those who use it when they are traveling by plane, car, train or bus.
While most travel pillows support the neck and head, the Sleep+ takes travel comfort to the next level. The pillow has a two-looped design, with one side working to support the head and neck, and the other loop working to ensure that the user's stomach remains warm, and that they have space to comfortably fit their arms while trying to sleep or relax.
The product also comes with an adjustable seatbelt that can be wrapped around the head or the stomach, to further enhance support when users of the Sleep+ are in a deep sleep.
Key Themes Behind This Trend
- Enhanced Travel Comfort
- Travel-oriented companies can leverage the need for enhanced sleeping solutions while traveling to innovate and create new products analogous to the Sleep+ pillow
- Incorporated Travel Safety
- Travel-related businesses can integrate safety features, such as the adjustable seatbelt, into their products for added security and peace of mind for their customers
- Multi-purpose Design
- Other companies can explore creating products that have multiple purposes all-in-one like the Sleep+ pillow which supports both the head and stomach for added comfort
Where This Applies
- Travel Industry
- The travel industry can leverage the introduction of the Sleep+ pillow to create more comfortable airline seats and options for commuters
- Home Furnishing Industry
- Home furnishing companies can explore creating multi-purpose pillows with safety features for both travel use and at-home use
- Automotive Industry
- Car manufacturers can look at introducing built-in multi-purpose pillows with added security features similar to Sleep+ that enhance comfort during long rides
