The Sleek Magazine 'The Modernist' editorial shows that this persona is all about pared-down fashion. Beautifully minimal, but not to the extreme, the photo shoot is a lesson in simplicity. The stark white and pitch black backdrops allow the basic clothing pieces to stand out while not compromising the overall purpose of the editorial.
Shot by Berlin-based photographer Markus Pritzi for the publication's spring 2012 issue, the Sleek Magazine The Modernist editorial stars model Katrin Thormann. The German beauty was styled by Isabelle Thiry. Thiry outfitted her in a chic wardrobe comprised of such labels as Dries van Noten, Lanvin, Marni and Jil Sander. Thormann's tousled hair and barely-there makeup by beauty artist Gregor Makris perfects her natural looks featured throughout the contemporary photo shoot.
What Makes This Trend Stand Out
- Pared-down Fashion
- There is an opportunity for design houses to create garments that are simplistic, but still eye-catching and chic.
- Minimalist Photography
- Photographers and publications can experiment with minimalist photography to create a unique approach in a crowded market.
- Natural Beauty
- Beauty brands can explore creating makeup lines that enhance natural beauty rather than mask it with heavy coverage.
Sectors Adopting This
- Fashion
- Fashion brands can embrace the pared-down fashion trend to create timeless and effortless collections that appeal to a wider audience.
- Photography
- Photography studios can explore minimalist photography to create unique and innovative editorial and advertising content for clients.
- Beauty
- Beauty companies can tap into the natural beauty trend by creating products that enhance natural features and promote self-confidence.
