Newk's Eatery is fully leaning into BBQ season with its new Newk’s “Q” & Slaw Sandwich and new Newk’s “Q” Salad.
To celebrate the start of summer, Newk's has unveiled a new “Q” Fest Menu inspired by BBQ classics. This new menu revolves around the brand’s signature white BBQ sauce, which is a mayonnaise-based recipe developed by Newk’s co-founder Don Newcomb, with a creamy texture and tangy flavor.
This signature sauce can be found on the new Newk’s “Q” & Slaw Sandwich, which also features all-natural chicken breast, bacon, Swiss cheese, and coleslaw on toasted French Parisian bread. The new Newk’s “Q” Salad also features the white BBQ sauce along with chicken, bacon, jalapenos, shredded cheddar, grape tomatoes, and shredded carrots, all on a bed of mixed greens.
Image Credit: Newk's Eatery
What's Driving This Trend
- Bbq-inspired Menu Items
- Restaurants could explore a new menu revolving around BBQ classics, which could attract customers with a seasonal summer-themed offering.
- Signature Sauces
- Developing a signature sauce with a unique flavor can set a restaurant apart from its competitors and offer opportunities for new menu items highlighting that sauce.
- Incorporating Coleslaw Into Sandwiches
- Coleslaw can add a refreshing and unique texture to sandwiches, and restaurants could explore ways to incorporate it into their menu items.
Who This Affects Most
- Restaurant
- Restaurants could innovate by developing seasonal menu items highlighting signature sauces or incorporating new ingredients into traditional items.
- Food Manufacturing
- Companies could create and distribute unique and seasonal sauces to be used by restaurants or home cooks.
- Food Retail
- Grocery stores could offer pre-made coleslaw or coleslaw kits for customers to recreate the coleslaw-topped sandwich at home.
