California Rooster Sauce Burgers

The Slater's 50/50 Sriracha Burger is for Those Who Like It Hot

Those who can't get enough Sriracha are going to love the Slater's 50/50 Sriracha Burger. The southern California burger chain is readying a burger made with 50 percent beef, 50 percent bacon and a whole lot of red rooster chili sauce. The burger is one of many, many Sriracha-inspired food stuffs/products that have recently debuted, including vodka and candy canes.

The Slater's 50/50 Sriracha Burger itself features a patty infused with the famous chili sauce, as well as Sriracha-glazed bacon, Sriracha sautéed mushrooms, Sriracha mayo, and pepperjack cheese with a Sriracha drizzle. While that may seem like overkill, America clearly loves its red rooster chili sauce, so it wouldn't be a huge shock if this burger becomes one of the restaurant's most popular. The burger will make its debut December 9 and will sell for $10.95.

Sriracha-inspired Food Products
The popularity of Sriracha has created opportunities for developing new food products using the chili sauce as an ingredient.
Burger Customization
Adding unique and bold flavors to burgers can create a competitive advantage for restaurants in the crowded fast-food industry.
Ethnic Food Fusion
Combining traditional ethnic flavors with classic American dishes can create exciting and unique cuisine options.

Where This Applies

Restaurants
Burgers like the Slater's 50/50 Sriracha Burger demonstrate the importance of menu innovation and keeping up with customer trends.
Food Manufacturing
Developing new Sriracha-inspired food products can be a lucrative venture in the condiment and snack industry.
Alcohol
The popularity of Sriracha as an ingredient presents a unique opportunity for developing new spicy and flavorful alcoholic beverages.
SCORE
2.0 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 19%
Activity 32%
Freshness 8%