Conceived and executed by 1861 United, an ad agency based in Milan, Italy, the Sky Cinema HD campaign urges people to make Christmas a lot more cinematic, while providing them with a way to do so. This Italian movie channel will help make the holiday season more exciting with epic films such as ‘Lord of the Rings,’ ‘Pirates of the Caribbean’ and ‘The Dark Knight.’
Creative directors Giorgio Cignoni and Federico Ghiso put together four dramatic print ads for the Sky Cinema HD campaign with the help of copywriter Federico Ghiso and photographer Carioca. Mimicking popular movie posters, the ad campaign portrays a badass Santa Claus. Jumping from sled-shaped helicopters and dressed in fur-trimmed armor, no one will ever question his ability to deliver millions of presents in one night again.
Key Themes Behind This Trend
- Cinematic Christmas
- Create immersive and epic Christmas experiences through cinematic storytelling and themed promotions.
- Badass Santa Claus
- Reimagine the traditional Santa Claus image with a modern and edgy twist, appealing to a new generation of consumers.
- Movie-inspired Advertising
- Utilize popular movie aesthetics and references to engage audiences and create memorable brand experiences.
Where This Applies
- Film and Television
- Leverage cinematic content and partnerships to enhance the holiday entertainment experience for viewers.
- Advertising and Marketing
- Incorporate innovative storytelling techniques and iconography to create impactful campaigns that resonate with consumers.
- Online Streaming Services
- Develop special holiday programming and collaborations to attract subscribers and showcase unique content offerings.
