Conceived and executed by 1861 United, an ad agency based in Milan, Italy, the Sky Cinema HD campaign urges people to make Christmas a lot more cinematic, while providing them with a way to do so. This Italian movie channel will help make the holiday season more exciting with epic films such as ‘Lord of the Rings,’ ‘Pirates of the Caribbean’ and ‘The Dark Knight.’
Creative directors Giorgio Cignoni and Federico Ghiso put together four dramatic print ads for the Sky Cinema HD campaign with the help of copywriter Federico Ghiso and photographer Carioca. Mimicking popular movie posters, the ad campaign portrays a badass Santa Claus. Jumping from sled-shaped helicopters and dressed in fur-trimmed armor, no one will ever question his ability to deliver millions of presents in one night again.