Toning Skincare Capsules

'Skincore' by Forma Pilates is "Pilates for Your Skin"

Celeb-favorite pilates studio Forma Pilates announced a skincare capsule collection with skincare expert Mimi Luzon that likens itself to "pilates for your skin." The 'Skincore' capsule collection includes a trio of products like a creme oil, a refreshing mist and peeling pads to form an effective ritual.

A new wave of skincare is focused on toning, tightening and lifting the face with products and tools that draw parallels to the effects of exercise. Many brands are also designing skincare products that are suitable for use before, during and/or after a workout, and Skincore promises to be a solution for active individuals that will be right at home in gym bags, studios and home gyms alike.

Toning Skincare
A focus on skincare products that lift and tighten, drawing parallels to exercise.
Workout-suitable Skincare
Skincare specifically designed for use before, during or after a workout.
Capsule Collections
Skincare collections designed to create a complete, effective ritual.

Sectors Adopting This

Skincare
Innovative opportunities to develop products that emphasize the toning and tightening effects of exercise.
Fitness
Collaborations with fitness brands to create workout-suitable skincare lines.
Beauty Retail
Curating capsule collections that offer a complete, targeted skincare routine.
SCORE
3.3 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 29%
Activity 55%
Freshness 15%

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