Air travel can be notoriously drying to the skin, making skincare amenity kits not only problem-solving essentials but also valuable tools for travelers to explore and discover new skincare products that combat the harsh effects of flying. Aotea, a beauty brand that proudly makes products with ingredients that are native to New Zealand, is partnering with Air New Zealand to offer onboard amenity kits for business class and premium economy passengers.
These kits include nourishing skincare solutions that spotlight potent New Zealand ingredients like Kawakawa, Harakeke and Mānuka. These skincare amenity kits feature products from Aotea like the three-ingredient Kawakawa balm (useful for everything from dry lips and bites to burns) as well as the Harakeke seed oil and Manuka Water hand and body cream.
Why This Trend Is Growing
- Native Ingredient Skincare
- The use of unique and potent ingredients that are native to a particular region or culture in skincare products offers opportunities for branding and market differentiation.
- Air Travel Skincare
- The creation of skincare products specifically for air travel and designed to combat the harsh effects of flying presents new and lucrative markets.
- Eco-friendly Skincare
- An increased focus on sustainable practices and environmentally friendly ingredients in skincare products is a trend that opens up opportunities for niche market players and larger brands alike.
Industries Being Reshaped
- Air Travel
- The travel industry, particularly airlines, can capitalize on the growing demand for skincare solutions during travel and offer unique amenities to set themselves apart from competitors.
- Cosmetics
- Skincare companies and cosmetic brands can invest in using unique and locally sourced ingredients to appeal to consumers seeking authenticity and a connection with nature.
- Natural Healthcare
- The use of traditional and native ingredients in skincare and other natural healthcare products presents an opportunity for alternative medicine brands to expand their product offerings and reach new markets.
