The co-branded SKIMS x Fendi collab fuses popular shapewear from Kim Kardashian's brand with Fendi's luxury styles. The capsule collection includes everything from tank dresses and knit crop tops to matching high-waisted leggings, tracksuits, dresses and swimwear.
The limited-edition SKIMS x Fendi collection drops later this fall and it shares designs in a range of neutral basic colors to bright fuschia. While SKIMS' popular pieces are usually available for under $100, this special capsule features prices ranging from $100 to $4,200.
Shapewear is no longer just an underwear staple since its exponential rise in popularity, and fans will be eager to sport these designs to show off their sense of style and the united aesthetics of the two partnering brands.
Image Credit: Steven Meisel
Key Themes Behind This Trend
- Luxury Shapewear Collaborations
- Brands are joining forces to create high-end shapewear collections that cater to both fashion and function. Disruptive innovation opportunities can be found in exploring new materials and design techniques that improve comfort and performance without sacrificing style.
- Celebrity-led Collaborations
- Celebrities like Kim Kardashian are leveraging their influence to collaborate with luxury brands, creating immense hype and demand for co-branded collections. Disruptive innovation opportunities can be found in leveraging influencer partnerships to create exclusive products that resonate with their followers.
- Expanded Shapewear Categories
- Shapewear is no longer limited to underwear and is now offered in a range of styles, including swimwear and ready-to-wear. Disruptive innovation opportunities can be found in creating innovative and functional shapewear solutions for different occasions and settings.
Where This Applies
- Fashion
- Fashion brands can explore collaborations with shapewear companies to create collections that offer both style and function, catering to the growing demand for body-positive and body-conscious fashion.
- Textile
- Textile companies can leverage emerging materials and technologies to create shapewear that is more comfortable, breathable, and durable, addressing the pain points of current offerings in the market.
- Influencer Marketing
- Marketing agencies and influencer platforms can create opportunities for collaborations between celebrities and brands, driving hype and demand for exclusive co-branded collections that resonate with their followers.
