Accidents can be like a domino effect, which the Skay Cleaning Wipes Roll ad campaign illustrates. From playing Cowboys and Indians to trying to hit a pinata with a bat, anything can happen between one and the other. In the latter case, the bat swinger can potentially hit some or all of the party food before actually making contact with the pinata.
The Skay Cleaning Wipes Roll ad campaign was conceived and executed by FWK, an ad agency based in Argentina. In the event that all of those accidents occur, the campaign shows that people will want to have this particular product on hand for immediate and easy clean-up.
Art directed by Chany D’Amelio with creative direction by Christian Oneto Gaona, the Skay Cleaning Wipes Roll ad campaign was illustrated by Santiago Quintero.