Western Lifestyle Aspirations Graphics

The 'Sizing Up the American Dream' Infographic Lays it Out

The American Dream is a notion that has been batted around U.S policy and custom for centuries, leading to the inspiration for the 'Sizing up the American Dream' infographic. The dream -- to live a good life -- has been debated by different people for representing different qualities. To some, wealth and status are the features of achieving this. To others, this means being able to own their own property or send their children to an elite education. The definition differs for everyone, but the 'Sizing Up the American Dream' infographic identifies some of the key features and the most important aspects.

Some of the most common ideas of achieving the American dream include housing, owning a car, elite education and having enough money in the bank to be able to comfortably retire.

Housing Ownership
Disruptive innovation opportunities exist in creating innovative housing solutions that make homeownership more affordable and accessible.
Accessible Education
Disruptive innovation opportunities can be found in developing new technologies and platforms that make elite education more accessible and affordable for all.
Retirement Planning
Disruptive innovation opportunities lie in creating innovative financial services and tools that help individuals plan and save for retirement more effectively.

Who This Affects Most

Real Estate
The real estate industry can benefit from disruptive innovation by developing new models and strategies that make homeownership more attainable for a wider population.
Education
The education industry has the potential for disruptive innovation by leveraging technology to provide more affordable and accessible educational opportunities to people of all backgrounds.
Financial Services
Financial services industry can embrace disruptive innovation by offering innovative retirement planning solutions that address the changing needs and preferences of individuals.
SCORE
1.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 15%
Activity 27%
Freshness 8%