In order to make online shopping easier for consumers, Zara launched a new sizing tool that will help them to get the perfect fit the first time.
The sizing tool is called 'What's My Size?' and requires consumers to enter their height, weight, and their preferences regarding the fit of their clothing -- with tight, loose, and just right being the options to choose from. In addition to making online shopping easier for the brand's loyal consumers, the sizing tool will enable those who are unfamiliar with the brand's usual fit dimensions to discover what will look the best on them.
Although the sizing tool is useful for online shoppers, it can't always guarantee the perfect fit as everyone's body shape is slightly different -- however it will take at least a little of the guess work out of the process.