Exercise achievements are something that should be celebrated more and that is exactly what the Sisu Run & Ride posters do. They turn running and cycling routes into abstract artworks that can be displayed proudly on the walls of one's home. From afar the images may look like some strange type of hieroglyphs and in a way they are. And they can only be truly interpreted by one person.
Created by Pete Roome, a developer who works at Upstate Studio in London, the Sisu Run & Ride posters came to mind while he was recovering from ACL reconstruction in his knee. Visualizing his exercise data, he found that "people really seemed to relate to the idea of presenting their training efforts in a more visually appealing way."
Key Themes Behind This Trend
- Visualizing Fitness Data
- Opportunity for developers to create innovative tools that turn exercise data into personalized works of art.
- Celebrating Exercise Achievements
- Opportunity for marketers to tap into the emotional connection people have with their fitness accomplishments.
- Personalized Home Décor
- Opportunity for designers to create customizable wall art that reflects a person’s individual workout routines.
Where This Applies
- Fitness and Wearable Technology
- Opportunity for companies to develop new products that integrate with fitness trackers to generate personalized art.
- Home Decor
- Opportunity for home decor companies to offer personalized and unique pieces that allow people to showcase their fitness accomplishments.
- Marketing and Advertising
- Opportunity for brands to tap into the emotional connection people have with their fitness journeys through custom campaigns and promotions.
