Limited Plastic-Inspired Watches

Swatch and HODINKEE Give the Sistem51 a Blue Tonal Makeover

Swatch works in collaboration with HODINKEE on the new 'Sistem51Blue Edition,' which marks the second joint project between the two labels. The new timepiece is designed with an inspiration of the brightly colored plastic watches by Swatch that originated in the 80s and 90s era. The new Sistem51 watch is complete in a blue case, connected together with a silicone strap in the same blue color, with a dial in a gray-blue tone.

The date display takes place at the 6 o'clock position, moving from the original 3 o'clock position for a symmetrical aesthetic. The watch's back boasts a clear look in order to showcase the automatic interior movements of red and white colors. An additional detail includes the impressive 90-hour power reservation.

Retro-inspired Timepieces
Opportunity for watch companies to create modern versions of iconic retro designs.
Collaborative Partnerships
Potential for brands to join forces and create unique limited edition products.
Transparent Watch Design
Chance to incorporate transparent elements to showcase intricate watch movements.

Where This Applies

Fashion and Accessories
Fashion brands can explore collaboration opportunities to create unique accessories.
Luxury Goods
Luxury watch brands can create limited edition timepieces inspired by retro designs.
Design and Manufacturing
Opportunity for designers to incorporate transparent elements in watch designs.
SCORE
1.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 15%
Activity 15%
Freshness 8%

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