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Single Passenger Vehicle

Toyota's I-Unit

Toyota is fervently redesigning the way people will travel in the future. Their latest concept is the I-Unit, an "anti-collision car." This single-driver vehicle is made to operate indoors, as well as, on the highways. It's body is lit up by different-colored LED lights and is made from an environmentally-friendly South East Asian plant. The 'car' is covered in cameras, sensors, and computers to help the driver maneuver in an unsafe world.

SCORE
0.3 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 0%
Activity 0%
Freshness 8%

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