7-Eleven's are located on nearly every busy street corner, making the late-night convenience store the perfect location to retail an affordable cosmetics line called 'Simply Me Beauty.'
The line consists of BB creams, concealers, mascara, lipsticks, makeup removing wipes and more, offering consumers a one-stop shop to fulfill virtually any toiletry or vanity-related requirement. To make maters even more convenient, everything in the line is priced under $5, making for an affordable beauty alternative.
The 37-piece line offers something to cater to any consumer's needs, whether it's a single parent looking to grab a new lipstick while picking up toilet paper, or a late-night party animal hoping to touch-up one's makeup prior to heading out, without breaking the bank.
Most notably, the brand has promised to continue to expand its product offerings, so that it features a shade that complements any skin tone.