Versatile Caramel Alternatives

Oterra Releases a New Product Line Called 'Simply Brown'

Oterra is launching the 'Simply Brown' apple-based product range. The collection includes four products: one powder, one liquid, and two pet products. The key feature of this range is its stability, which remains consistent even in demanding environments characterized by high pH levels and elevated temperatures. This makes it suitable for a wide range of applications, including bakery, cereal, snacks, and savory foods. Notably, 'Simply Brown' may be used as a caramel substitute to give products a brown shade without the actual caramelization process.

Oterra's Simply Brown range exemplifies the company's commitment to providing innovative and natural food color solutions to the food and beverage industry, catering to the evolving needs of consumers and manufacturers in the sector.

Image Credit: Oterra

Apple-based Food Color Solutions
Oterra's 'Simply Brown' range offers a stable and innovative alternative to caramel in a variety of food applications.
Versatile Color Solutions for Bakery and Snack Foods
With its exceptional stability, 'Simply Brown' is suitable for a wide range of applications, including bakery, cereals, snacks, and savory foods.
Natural Food Color Innovation
Oterra's 'Simply Brown' is an example of the company's commitment to providing natural and innovative food color solutions.

Who This Affects Most

Food and Beverage
Oterra's 'Simply Brown' offers a natural and stable alternative for food and beverage manufacturers looking to replace caramel in their products.
Bakery
The stable and versatile nature of 'Simply Brown' makes it an ideal color solution for the bakery industry.
Snacks
With its ability to withstand high pH levels and elevated temperatures, 'Simply Brown' provides the snack industry with a flexible and natural color option.
SCORE
1.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 15%
Activity 22%
Freshness 20%