As more consumers seek to consume less meat in an effort to live a more sustainable lifestyle, many brands have launched plant-based substitute products including Kroger -- one of the largest American supermarket chains -- that debuted a new line of vegan food products called 'Simple Truth.'
The Simple Truth product portfolio has an array of options including vegan burgers, mince, sausages, and ham that were made using all-natural and organic ingredients. The collection also includes some more niche plant-based products such as vegan cookie dough and vegan queso dip.
The shift to launch vegan food products was due to the rising number of conscious consumers seeking to purchase meat alternatives. “As more of our customers embrace a flexitarian lifestyle, choosing to prioritize healthier food choices and reduce their environmental footprint, we are excited to meet their needs,” said Gil Phipps, Kroger’s vice president.