Basic Right's is a brand of simple men's clothing staples created by musician Freddie Cowan and fashion designer Brianna Lance. Cowan's style revolves around a kind of careless nonchalance that epitomizes masculine confidence.
Referring to its line as a "zoned-in idea of perfect essentials," Basic Right's features the classic white t-shirt consumers are constantly seeking, crew necks, structured button-ups and suave denim jackets. With a clear vintage inspiration and an attention to detail and quality, this simple men's clothing brand has a certain personality that makes its product especially desirable. Exhausted with the current men's fashion choices, Cowan describes the brand as, "A more modern form of masculinity, moving past brands that dress up men like hunters or miners." Basic Right's goal is to bring top grade staples to men at an affordable price.