Dangerously Dirty Dancers

Argentina's Silvina Escuardo Bends the Boundaries Of Television

Argentina’s version of Dancing With the Stars is called Bailando por un Sueño, but it wasn’t necessarily rhythm, timing, or skill that made Silvina Escuardo’s latest performance on the program so shocking to behold.

Indeed if you asked most people what is making the clip of her racy number spread across the Internet like wildfire, chances are their answer would probably have something to do with its scanty costuming, pseudo onstage love-making, and bare-breasted climax. Just a guess.

Aptly enough, the dance was set to Aerosmith’s ‘Crazy’ -- a song title choice that, in this context, seems to be the understatement of the year.

Controversial Dance Performances
With the rise of viral video and social media sharing, dance performances which push boundaries of traditional norms will continue to draw international attention.
Costume Design Innovation
As provocative dance performances become more common, innovative costume designs may arise that balance artistry and functionality to meet the needs of the performer.
Streaming and On-demand Television
The rise in popularity of on-demand television services like Netflix and Hulu affords greater creative opportunities to content producers, who may become emboldened to produce more daring content.

Industries Being Reshaped

Entertainment
As the entertainment industry becomes more fragmented and competitive, producing content that is bold and unconventional provides opportunities for differentiation.
Fashion
Clothing designers with an interest in producing active wear that is both aesthetically daring and functional can take cues from dance costume design.
Digital Media
Experts skilled in digital content creation and social media advertising will continue to be in high demand as the growth of video content marketing and online video viewing shows no signs of slowing down.
SCORE
5.3 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 67%
Activity 85%
Freshness 8%

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