Guy Laroche's Silver and Daywear collections will be unveiled come autumn/winter 2013. The dual lines are secondary components of the upscale brand. In contrast to past Laroche pieces, the ensembles will be focused on affordability.
By decreasing the prices of Silver and Daywear, Laroche is drawing in a new breed of clientele. And while the costs will change, the label's tradition and interest in excellency will remain intact.
The Silver set will work with classic, elegant motifs while the Daywear items will borrow from a sporty, urbanite aesthetic. Laroche's creative director Marcel Marongiu will oversee their production in association with Italy's retail company Ittiere SpA. The two will work together to distribute the apparel in Paris, Milan Rome and Dusseldorf.
What's Driving This Trend
- Affordable Luxury
- Disruptive innovation opportunity: Develop a line of high-quality, luxury products at affordable prices to attract new customers and expand market share.
- Sporty Urbanite Aesthetic
- Disruptive innovation opportunity: Combine sporty and urban design elements to create trendy daywear that appeals to the modern consumer.
- Retail Distribution Partnership
- Disruptive innovation opportunity: Collaborate with retail companies to optimize distribution and reach new markets for increased brand exposure and sales.
Who This Affects Most
- Fashion
- Disruptive innovation opportunity: Innovate in the fashion industry by offering affordable luxury clothing lines to cater to a wider customer base.
- Retail
- Disruptive innovation opportunity: Explore partnership opportunities with fashion brands to expand product offerings and enhance customer experiences.
- Apparel Manufacturing
- Disruptive innovation opportunity: Collaborate with fashion designers to produce affordable luxury clothing collections and optimize distribution strategies.
