Google: you gotta love 'em. They have their information-indexing fingers in every conceivable data-cookie jar on the planet, so it should come as no surprise that they are getting into television ads.
Now, pay attention. This is pretty neat. Structured just like the online ads that made them multi-bizillionaires, the TV ads will target audience age, gender, income, and buying habits.
Implications - The user interface is suppose to be much simpler than its web counterpart. The idea behind this project is to "draw in advertisers who don't normally put ads on TV," according to product manager Keval Desai. All the data will remain anonymous, so while the ads will target various demographic categories, it'll be impossible to target specific households with ads.
Targeted Television Ads
More Stats +/-
40 Ways Google Has Changed the World
Personalized Search Results
Athlete-Honoring Skateboarding Footwear
Top 25 Kitchen Ideas in September
Automated Coffee Art Printers
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.