The SILA interchangeable watch is a feminine, vintage-inspired wrist watch.
Created by a Paris-based design duo, the SILA (which stands for 'Sorry, I'm Late Again') watch was created to fill a void in the convertible watch market. Co-founders Karine and Alex were looking to find a feminine, interchangeable watch but found that many of the available options looked the same. Due to its classic aesthetic, SILA looks great stacked with other jewelry. The SILA interchangeable watch consists of a delicate, retro-looking face (available in gold, silver or rose gold colors) with 20 strap options made of either waxed cotton or a jewelry chain, this versatile time-piece can take you from day to night.
SILA is currently seeking funding on Kickstarter -- though it has already tripled its funding goal -- and the first watches should be shipped out December 2017.
Key Themes Behind This Trend
- Interchangeable Watches
- SILA's convertible watch design presents an innovative trend for customizable watches
- Vintage-inspired Accessories
- The popularity of retro aesthetics in fashion and accessories has led to a trend of vintage-inspired watches
- Crowdfunding Campaigns for Fashion
- Successful Kickstarter campaigns for fashion/accessory brands like SILA show a trend of using crowdfunding as a launchpad for new products
Where This Applies
- Fashion and Accessories
- SILA's interchangeable watch is an innovative product for the fashion industry, disrupting traditional designs of wristwatches and creating new opportunities
- Jewelry
- The interchangeable SILA watch strap options made of waxed cotton or jewelry chain expand its use in the jewelry industry
- Crowdfunding
- The success of SILA's Kickstarter campaign presents disruptive opportunities in the financial industry by tapping into new and creative funding sources for startups
