Photographers across the world spend much of their time trying to give their very professional photographs the kind of laid-back cool aura found in the best candids but fail miserably -- the Sigurd Grunberger portfolio looks like it could serve as the template for those wayward shutterbugs.
The Sigurd Grunberger portfolio features a series of memorable and casual seeming photographs capturing models in poses that are equally as sexy as they are plain. One shot sees a model with her back to the camera, smoking a cigarette while seductively staring off into the abyss, another fun shot features two gorgeous, young and presumably nude models laughing riotously in a bright room.
These Sigurd Grunberger portfolio shots show why he is one of the most coveted photographer's in Europe. His work has been featured in commercial marketing for European brands like Wood Wood and Saint Tropez. It is only a matter of time before Grunberger's work brings him to the United States and the rest of the world, until then, enjoy these selected snaps from his portfolio.
Implications - One of the best (and fastest) ways to capture the eyes of consumers is by featuring sexually suggestive advertising. By only merely hinting at sexual action but not explicitly showing it, the company shows a willingness to push the boundary lines of conventional marketing in a clever way. The brand will benefit from attention from consumers, those critical of the ad's sexual content, and a controversy hungry media.