The slogan for Cover Girl is a perfect reference for the photoshoot starring model Signe by Fabrizio Lipari, a photographer based in Sydney, Australia. Easy, breezy and beautiful, there is a sophisticated and confident appeal to the looks that are nevertheless not forced or exaggerated in any way. Instead, the stylish looks are gorgeously natural, which suit the seaside backdrop perfectly.
Styled by Michelle Villagra, the photoshoot starring Signe by Fabrizio Lipari showcases a range of sleek crop-tops and silky slip dresses, sporty bandeaus and wide-leg pants that adhere to a predominantly black and white palette that is the go-to color combination for the year. The looks were perfected with sun-kissed skin and white eyeshadow by hair and makeup artist Filomena Natoli.
What's Driving This Trend
- Seaside Fashion
- The need for fashion items suited to a vacation or beach setting could drive the development of fabrics lighter than current materials available in the market.
- Sleek Crop Tops
- There could be an opportunity for designers to add unique and colorful details such as beads or embroidery to plain crop tops to diversify the market offerings.
- Sporty Bandeaus
- Developing a fabric that can withstand multiple uses and water exposure can create opportunities for a long-lasting sporty bandeau perfect for active beachgoers.
Who This Affects Most
- Fashion
- Companies creating fashion items suited for seaside or vacation settings may find a lucrative market opportunity.
- Hair and Makeup
- Hair and makeup artists can capitalize on the trend of natural and sun-kissed looks.
- Photography
- Demand for beach and vacation photography for social media and marketing purposes may continue to rise as the millennial and Gen Z demographics continue to travel.
