When young women start winning national Math, Science, and Technology prizes - to the exclusion of young men - we have turned a corner. 48% of entrants in the Siemens' Math, Science and Technology Prize were female high school students... and every single winner was a girl.
Finally there are more geeky girls beginning to emerge. Isha Jain, Janelle Schlossberger, and Amanda Harinoff: a tip of the propeller beanie to you.
Implications - Females in the modern sphere are beginning to embrace different sides of themselves. Products that allow for greater exploration of identity are appealing to those who want to discover parts of themselves they didn't know existed before.