Shower-Friendly Reading Glasses

'Showerspecs' are Finished with a Hydrophobic Coating

The 'Showerspecs' are a bathroom-friendly eyewear accessory for those who require corrective lenses to help them enjoy enhanced vision when spending time in the shower or bath. The glasses come in several magnification levels and colors to choose from, and are paired with a hook to let them be hung up when not in use. The water-friendly glasses are paired with a hydrophobic layer to keep water droplets out and are anti-fog to prevent them from being unusable when there is too much moisture in the air.

The 'Showerspecs' will enable a person to read while in the bath, but also offer support for those who need help reading labels to ensure they are using the right products.

Waterproof Eyewear Accessories
Opportunity to create a range of waterproof eyewear accessories for water-based activities beyond showering.
Hydrophobic Coating Technology
Opportunity to innovate on hydrophobic coating technology for various products to enhance their water resistance capabilities.
Anti-fogging Eyewear
Opportunity to create more anti-fogging eyewear for humid and moist environments beyond showers and baths.

Who This Affects Most

Optical Retail
Opportunity to add shower-friendly eyewear to traditional optical retail offerings.
Water Sports
Opportunity to offer a range of waterproof eyewear accessories catering to water sports enthusiasts and professionals.
Bathroom Products
Opportunity to create more bathroom products that cater to specific needs like shower-friendly eyewear and enhance convenience and accessibility.
SCORE
2.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 43%
Activity 34%
Freshness 11%

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