The popularity of slime has inspired many creative toys and the new Shower Slime products from Lush Cosmetics promise to infuse one's cleansing rituals with a sense of play. Based on the simple yet classic slime recipe of combining cornflour and water, the new bathing products from Lush are said to be "made with liberal amounts of cornflour."
The slime-inspired cleansers are offered in two colorful versions, the yellow-colored BRR! and the blue-tinged BAM! While BRR! cleanses and invigorates the senses with a minty spearmint oil fragrance, BAM! awakens the senses with fresh lime juice sweet wild orange oil. Both of the Shower Slimes form a rich lather and help to leave skin beautifully scented and feeling softer than ever.
Key Themes Behind This Trend
- Slime-inspired Body Care
- The popularity of slime has inspired Lush Cosmetics to create playful body cleansers that infuse a sense of fun and novelty into the daily skincare routine.
- Natural Ingredients in Body Care
- As consumers seek out organic and natural options, the use of cornflour and essential oils in Lush Cosmetics' Shower Slime products highlights the potential for more nature-based and sustainable skincare options.
- Multifunctional Body Care
- Lush's Shower Slime products combine the cleansing power of a body wash with the sensory experience of a bath bomb, suggesting opportunities to create more multipurpose and experiential body care products.
Where This Applies
- Skincare
- Body washes, lotions, and other skincare products can incorporate playful and innovative features, such as Lush's Shower Slime products, to create new profitable product lines.
- Beauty Retail
- With consumers increasingly seeking out unique and engaging product experiences, beauty retailers can look to Lush's Shower Slime products as an example of how to offer exciting sensory experiences in-store and online.
- Organic and Natural Products
- As consumers continue to prioritize eco-friendly and natural products, companies can explore using more natural ingredients, like cornflour and essential oils, as Lush has done with their Shower Slime line, to capitalize on this trend.
