This summer, London's Westfield shopping center will be testing out a unique shopping concept that promises to attract online shoppers to its physical location. For just a few days in July, 'The Trending Store' will be stocked with the top 100 pieces of men's and women's clothing and accessories online as determined by an artificial intelligence system.
The items that will be available for sale at the pop-up shop powered by machine learning will be entirely decided by data. The unique shopping experience offers all the convenience of the online shopping experience and the comforting experience of being able to interact with others while browsing items in a store.
Westfield's shopping concept will not only set a precedent for the future of fashion retail but also raise money for its charity partner, Save the Children.