Playfully feminine, the Shopbop British Designer Collection lookbook is as full of charming personality as it is stunning fashion designs. Model and Brit socialite Poppy Delevingne, also known as the sister of Cara Delevingne, stars in the sun-drenched images that take her from street side foliage to backyard pools and back again. The Los Angeles surroundings really brings to life the vibrant and refreshing gowns and dresses so suited to the summer season.
The Shopbop British Designer Collection, which is a collaboration with the British Fashion Council, showcases the designs of ten of the UK’s most promising labels: Mary Katrantzou, Preen, Marios Schwab, Roksanda Ilincic, Matthew Williamson, David Koma, Emilia Wickstead, Osman, Nicholas Kirkwood and Sophie Webster.
What Makes This Trend Stand Out
- Playful Feminine Fashion
- Opportunity to capitalize on the growing demand for fashion that combines playfulness and femininity in a fresh and modern way.
- Designer Collaborations
- Disruptive innovation opportunity to create unique and limited-edition collections through collaborations between fashion brands and designers.
- Influencer Marketing
- Opportunity to leverage the popularity and influence of social media influencers like Poppy Delevingne to promote fashion collections and increase brand awareness.
Sectors Adopting This
- Fashion
- Fashion brands can explore new ways to infuse playfulness and femininity into their designs to attract a larger consumer base.
- Retail
- Retailers can capitalize on the success of designer collaborations by partnering with fashion brands and designers to offer exclusive and limited-edition collections.
- Marketing and Advertising
- Marketing agencies can develop influencer marketing strategies to connect fashion brands with influential individuals like Poppy Delevingne and enhance brand visibility and engagement.
