360-Degree VR Cameras

The 'Gear 360' from Samsung is Ideal for Shooting VR Video

Samsung recently debuted a stand-alone camera that is ideal for shooting VR video. With the rising popularity of VR technology, there is a growing demand for products that can help consumers create their own VR content. This tiny camera features two advanced fisheye lenses to help users capture 360-degree images and videos.

The Gear 360 is a small stand-alone camera that is equipped with two fisheye lenses. Each of these lenses have a 195-degree field of view, which allows consumers to capture 360-degree photos and videos. With the accompanying app, users can upload their images and videos directly to YouTube or Facebook -- both of which support 360-degree content. When shooting VR videos, users simply import their data to Gear VR, which allows them to create their own content for VR devices.

The 360-degree camera demonstrates a growing consumer demand for tools that facilitate VR content creation.

VR Content Creation Tools
There is a growing demand for products that can help consumers create their own VR content, such as stand-alone cameras with multiple fisheye lenses.
360-degree Capture Devices
The market for 360-degree cameras is growing, as seen with Samsung's latest standalone fisheye lens gear.
Social Media Integration with 360-degree Cameras
The ability to upload 360-degree videos and photos directly to major social media platforms like Facebook and YouTube boosts the market for these devices.

Where This Applies

Electronic Gadgets and Device Manufacturers
This industry has the opportunity to create new 360-degree capture devices and other VR content creation tool such as software, production tools, editing tech, etc.
Social Media Platforms
Social media platforms can leverage the popularity of VR technology by building features that will best display 360-degree contents shared by users.
DIY Video Content Production Companies
These industries have the opportunity to find new business opportunities by creating new packages, software or applications for creating, editing and distributing 360-degree videos in this growing market.
SCORE
2.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 31%
Activity 44%
Freshness 8%

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