Traditional shoe laces have been the time-honored option for shoes for centuries, so the 'HICKIES' lacing system looks to give them a much-needed update. The 'HICKIES' work by replacing your existing laces and putting elastomer laces in their place. This allows wearers to maintain full range of motion, but be able to slip their shoe on and off with ease.
Although the 'HICKIES' might have you thinking that they'll slip off during physical activity, the opposite is actually true. 'HICKIES' will stretch and give, but not at the expense of being taught when worn.
The 'HICKIES' shoe laces lacing system are currently available for preorder on Indiegogo where different colors and style varieties are ready to be purchased at early bird prices.
Why This Trend Is Growing
- Elastomer Shoe Laces
- Opportunity to revolutionize shoe design by incorporating elastomer laces in traditional shoe construction.
- Slip-on Shoes
- Opportunity to create a new category of slip-on shoes by utilizing elastomer laces in place of traditional shoelaces.
- Personalized Shoe Style
- Opportunity to offer customized shoe style by providing different color and style options for the elastomer laces.
Industries Being Reshaped
- Footwear
- The footwear industry can benefit from adopting elastomer laces for traditional and slip-on shoes.
- Athletic Equipment
- The athletic equipment industry can utilize elastomer laces to provide stability without compromised mobility in sports equipment.
- Fashion
- The fashion industry can incorporate different color and style options for elastomer laces to add a personalized touch to shoe design.
