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Shoe Earrings

Emerica Reynolds 3 Sneaks Have Faux Diamonds for Flashtastic Footwear

— April 30, 2009 — Fashion
The latest way to embellish your sneaks is with shoe earrings, or, I guess you'd have to call them shoerrings, since footwear doesn't have ears.

Each pair of Emerica Reynolds 3 sneaks (designed by pro skateboarder Andrew Reynolds) comes with a pair of faux diamond earrings which are meant to be worn in the top lace hole.

Implications - Most skateboarding shoes have the same features and look, but it doesn't mean they always match the culture and style entirely of the people who use them. When Emerica put fake diamond earrings in their skateboarding shoes they were connecting to the lifestyle and style choices of the people who skateboard. Other brands should take note of their consumer's culture and integrate it into their product or service as much as possible.
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