Shinsegae Style's Summer 2012 'London Calling' editorial brandishes the South Korean department store's approach to the upcoming Olympic games. The event has sent many of the world's largest fashion houses to the drawing boards, many of which have produced varying takes on the British flags red, blue and white color scheme.
Model Agyness Deyn was the perfect candidate for London Calling's style display as she is arguably the quintessential English model. The Lancashire native has come to work with Giorgio Armani, Anna Sui, Bulgari and Burberry, distinguishing her as one of the region's best as far as couture faces go. Photographer Jeon Seung Hwan captured Deyn here in oversize UK flag-themed sweaters, royal crowns and tailored suits, the very looks that one can expect to see at the athletic competition.