Military-Inspired Field Watches

The Shinola Runwell Field Watch Celebrates Motor City

The Shinola Runwell Field Watch is a military-inspired timepiece that calls to mind classic accessories from the past and helps to offer consumers a simplistic, stand issue-inspired option to pick up.

The watch is achieved using Swiss-made parts and boasts construction done right in Motor City, and features a 41mm stainless steel case that is finished with a carbide boating to increase the overall durability. The timepiece is stylish enough to be worn both with casual outfits and formal attire alike to make it ready for the office or a night out.

The Shinola Runwell Field Watch is priced at $650 and features a quick-release nylon strap along with a utilitarian dial that's paired with a luminous finish to accommodate viewing in dark environments.

Military-inspired Timepieces
Opportunity for disruptive innovation: Develop high-tech, rugged military-inspired watches with advanced features for outdoor enthusiasts and adventurers.
Local Manufacturing
Opportunity for disruptive innovation: Establish local manufacturing facilities to produce high-quality watches, promoting job creation and reducing supply chain complexities.
Versatile Fashion Accessories
Opportunity for disruptive innovation: Create multifunctional accessories that seamlessly transition from casual to formal wear, catering to consumers' diverse style needs.

Sectors Adopting This

Watch Manufacturing
Opportunity for disruptive innovation: Integrate smart technology into traditional watch manufacturing, offering customers hybrid timepieces with advanced features.
Outdoor Gear
Opportunity for disruptive innovation: Combine military-inspired design elements with innovative materials and technology to create high-performance outdoor gear.
Local Manufacturing
Opportunity for disruptive innovation: Establish local production facilities for clothing and accessories, supporting sustainable and ethical fashion practices.
SCORE
2.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 53%
Activity 13%
Freshness 9%