Great Lakes-Inspired Timepieces

The Shinola Monster Dive Watch Comes in Three Distinct Styles

The Shinola Monster Dive Watch has been unveiled by the Detroit-based brand that are sure to be a hit amongst discerning timepiece connoisseurs seeking a stylish way to pay homage to the Great Lakes.

Coming in three style options, the timepieces are each inspired by Lake Huron, Lake Michigan and Lake Superior, respectively, and are powdered by an SW200-1 automatic movement. The timepieces each feature a 38-hour power reserve and have been outfitted with components that allow them to reach depths as low as 1,000 feet to make them perfect for divers.

The Shinola Monster Dive Watches have been engineered to meet ISO 6425 certification standards to ensure divers can rest assured that they are ready for extended us in the water, fresh or salt.

Great Lakes-inspired Timepieces
Fashion and accessories industry could further explore unique geographic-inspired designs in watches and jewelry
SW200-1 Automatic Movement
Watchmaking industry could develop more innovative and reliable automatic movement with longer power reserve and functional capabilities
ISO 6425 Certification Standards
Quality assurance and compliance industry could promote and enhance more safety standards for water-related sports and activities

Industries Being Reshaped

Fashion and Accessories
Collaborate with regional artists and promote unique geographical-inspired designs for timepieces and jewelry
Watchmaking
Develop innovative, high-performance automatic movement modules for watches with new and practical features
Quality Assurance and Compliance
Promote and enhance safety standards and certifications for water-related sports and activities, particularly diving and swimming
SCORE
4.1 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 77%
Activity 37%
Freshness 8%

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