American Adventure-Ready Timepieces

The Shinola Duck Watch is Assembled by Hand in Detroit

The Shinola Duck Watch is a proudly American timepiece focused on performance and style for a balanced accessory that's ready to provide rugged resilience on ones's wrist. The watch is hand-assembled in Detroit with Swiss and important parts, and is built to effortless withstand hardcore adventures in the ocean or the bush. The water-resistant surfer timepiece boasts a stainless steel case with a screw-down crown to match along with a unidirectional bezel, SuperLumi-Nova on the hands and dial, an extra-thick sapphire crystal lens and even an expandable rubber strap.

The Shinola Duck Watch comes in three color options including a distinctly oceanic blue, a bright canary yellow and a demure black. Priced at $650, the timepiece is available now.

American-made Timepieces
With the growing interest in sustainability and conscious consumption, there is an emerging trend for American-made timepieces like the Shinola Duck Watch that combine style and durability.
Adventure-ready Watches
As people are seeking more outdoor experiences, adventure-ready watches like the Shinola Duck Watch are becoming more popular and there is an opportunity for innovation in designing watches that withstand hardcore adventures.
Hand-assembled Watches
With the resurgence of handmade craftsmanship, there is a growing trend for hand-assembled watches like the Shinola Duck Watch, creating opportunities for luxury brands to develop handmade watches with a focus on quality craftsmanship.

Industries Being Reshaped

Watchmaking
The watchmaking industry can capitalize on the trend of adventure-ready and American-made timepieces by emphasizing sustainability, quality, and durability.
Luxury Goods
Luxury goods brands can tap into the trend of hand-assembled watches by creating unique and high-quality timepieces that showcase expert craftsmanship and attention to detail.
Outdoor Gear
With the rise in outdoor activities, the outdoor gear industry can benefit from developing and marketing adventure-ready watches that cater to the needs of outdoor enthusiasts.
SCORE
4.6 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 69%
Activity 56%
Freshness 12%