Durable Insulated Hiking Boots

Wolverine Launched a Range of ShiftPlus Polar Boots

With the colder weather just around the corner, Wolverine launched an impressive new winter performance boot – the Shift Plus Polar Range BOA. Drawing inspiration from the ultra-lightweight DuraSpring, the new footwear option leverages the best aspects of previous iterations coupled with a new midsole technology that keeps wearer's dry and comfortable all season long.

The  ShiftPlus Polar Range BOA features an easy-to-use lacing system that can be done up even while wearing gloves. Additionally, the Vibram Arctic Grip with direct attach construction provides stability and grip on wet ice as you’re walking.

In addition, the Nylon shank adds extra strength while the 360-degree PrimaLoft Aerogel insulation wraps around the foot to offer warmth and comfort without the bulk.   Lastly, the ShiftPlus Polar Range boot features a cozy fleece sock fit and is also available as a lace-up.

Image Credit: Wolverine

Shiftplus Polar Range BOA
The ShiftPlus Polar Range BOA offers an easy-to-use lacing system and Vibram Arctic Grip technology, providing stability and grip on wet ice.
Duraspring
The winter performance boot leverages the lightweight DuraSpring midsole technology to keep wearers dry and comfortable in cold weather.
Primaloft Aerogel Insulation
360-degree insulation wraps around the foot, offering warmth and comfort without bulk in the ShiftPlus Polar Range boot.

Industries Being Reshaped

Outdoor Gear
The ShiftPlus Polar Range BOA and its innovative features create opportunities for the outdoor gear industry to develop improved winter performance boots.
Footwear
The DuraSpring midsole technology in the winter performance boot presents disruptive innovation potential for the footwear industry to enhance comfort and durability in cold weather.
Insulation
The 360-degree PrimaLoft Aerogel insulation in the ShiftPlus Polar Range boot opens possibilities for the insulation industry to provide warmth and comfort without added bulk.
SCORE
4.5 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 65%
Activity 62%
Freshness 9%

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