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Intensely Personal Portraits

Photographer Shelly Mosman Relies on "Spontaneity of Circumstance"

— June 18, 2014 — Fashion
Although the photographic works of Shelly Mosman may seem staged at first, they are far from unauthentic. The Minneapolis-based photographer relies "on the spontaneity of circumstance," in her own words, to capture intensely personal portraits of her subjects. Often with a dark undertone, Shelly Mosman ensures that she spends a lot of her time with her models before shooting in order to come across key moments.

Currently on Kickstarter to raise funds for her exhibition, Mercury, Shelly Mosman may have embraced the world of photography only two years ago, but she has been shooting for over 20 years. She reveals, "My infatuation with dark places started when I was really young. I was actually inspired by a very old mid-century painting." Her work does have a vintage aesthetic.
Trend Themes
1. Intensely Personal Portraits - Personalization of photography is a disruptive innovation opportunity for companies and photographers to offer unique and authentic experiences to clients.
2. Vintage Aesthetics - Creating vintage or retro aesthetics can be a major trend and innovation opportunity for companies and photographers.
3. Spontaneity of Circumstance - Photographers can use 'spontaneity of circumstance' as a new approach to capture more authentic and sincere moments in their photography.
Industry Implications
1. Photography - Photography industry professionals can explore the trend of personalization, creating retro aesthetics, and capturing authentic moments in photographs.
2. Art Exhibitions - Art exhibition curators and galleries can showcase the latest trends in photography, including personalization and vintage aesthetics.
3. Crowdfunding Platforms - Crowdfunding platforms can take advantage of photographers and artists looking for a space to showcase and fund their work.
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