Two hero skincare ingredients, hyaluronic acid and squalane, are infused into Summer Fridays' Sheer Skin Tint, a new product that provides a lightweight wash of color, all the while supporting healthier skin. This formula is optimized to diminish the look of redness, pores and uneven skin tone with a sheer-to-light coverage that's fluid, fresh and flexible.
The skin tint can be found in shades ranging from fair with neutral peach undertones to light medium with neutral olive undertones and rich deep with neutral undertones. The vegan skincare-makeup hybrid is cruelty-free and ideal for those who desire hydration with a natural finish.
Thanks to its lightweight formula, the product is ready to be smoothed over skin in the morning and it can be layered on to provide more coverage as desired.
What's Driving This Trend
- Skin Care-makeup Hybrids
- Opportunity for cosmetic companies to develop products that offer both skincare and makeup benefits.
- Lightweight Cosmetics
- Opportunity for companies to develop products that offer coverage without feeling heavy or cakey on the skin.
- Clean Beauty Products
- Opportunity for companies to develop vegan and cruelty-free skincare and makeup products that aim to support healthier skin.
Who This Affects Most
- Cosmetics
- Cosmetic companies can capitalize on the trend of skin care-makeup hybrids to offer a wider range of multipurpose products that cater to consumers' needs.
- Skincare
- Skincare companies can innovate by creating lightweight moisturizing products that provide natural-looking coverage and are optimized for specific skin concerns.
- Natural Beauty Products
- Natural beauty companies can take advantage of the trend towards clean beauty products by offering vegan and cruelty-free options that can support healthy skin while providing coverage.
