Grungy Androgynous Stylings

Dazed & Confused's 'She Was a Skater Girl' Editorial is Dishevelled

Dazed & Confused magazine's August 2012 'She Was A Skater Girl' editorial has taken British model Lara Mullen's crop tresses by storm. Red, purple and blue highlights intermingle here in a disheveled manner, forcing the otherwise coiffed beauty to take on a excessively grungy look.

Mullen's appearances in Valentino and Dior runways have been met with praise. Stylist Sharif Hamza has added yet another unforeseen dimension to her portfolio via loose baggy sweats, technicolor ensembles and leather vests. The street-ready apparel aligns with the crux of She Was A Skater Girl, one that is brought to light with a quick look at the title. The inclusion of a wooden deck provided the final touch, and though Mullen may not use boards such as this one on a regular basis, she has certainly made viewers believe otherwise.

Androgynous Stylings
Opportunity for fashion brands to create gender-neutral clothing lines that challenge traditional norms.
Disheveled Look
Potential for beauty companies to capitalize on the trend of intentionally messy and undone hairstyles.
Street-ready Apparel
Artists and designers can explore collaborations with skateboarding brands to create urban-inspired fashion collections.

Where This Applies

Fashion
Fashion brands can incorporate androgynous elements into their designs to cater to a diverse consumer base.
Beauty
Beauty companies can develop products and styling techniques that help achieve the disheveled look.
Skateboarding
Skateboarding brands can expand their reach by partnering with fashion designers and artists to create unique streetwear collections.
SCORE
5.9 out of 10
GENDER
10% Men90% Women
MARKETTop markets: Europe
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 85%
Activity 84%
Freshness 8%

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