By now, most of us are familiar with sharing photos on social networks. It started on Facebook and has exploded with the arrival of Instagram a few years ago. Now this infographic aims to explore the impact of a picture-based social network model.
Studies show photo posts on Facebook are the most engaging. In traditional media, the highest percentage of people who look at a newspaper look at the pictures, while a lower percentage actually read the articles. The same holds true for Facebook.
With 72% of people using their phone as their personal photography device, which increases everyone's ability to take and share photos. To illustrate the impact of sharing photos on social networks even further, consider that 10% of the pictures ever taken in the world's history were taken in the past year.
Key Themes Behind This Trend
- Picture-based Social Networks
- The trend of using Instagram-like picture based social networks could expand to focus on specific areas such as food and travel, creating opportunities for targeted advertising and content creation.
- Mobile Photography
- The growing trend of using mobile devices as personal photography devices signifies an opportunity for mobile photography apps and accessories industries to expand, creating new revenue streams.
- Visual Storytelling
- The increasingly dominant role of pictures in social media and traditional media signifies an opportunity to create innovative advertising campaigns that focus on visual storytelling.
Where This Applies
- Social Media
- Social media platforms could expand towards Instagram-like picture-based social networks that focus on specific interests.
- Mobile Devices
- The trend of mobile photography presents growth opportunities for mobile phone accessories industries.
- Advertising
- The increasing significance of visual storytelling presents a disruption opportunity in advertising, where photos and short videos replace text-based campaigns.
