Proof®, the brand known for its high-quality and form-fitting period underwear, launched a new silhouette recently—a leak-resistant shapewear short known as the Proof Smoothing Short. The silhouette builds on the brand's commitment to timeless minimalism and performance-driven design. The lightweight shapewear short is comforting in the way it wraps around the body, smoothing the tummy, thighs, and hips. The leak-resistant capabilities of this product add another layer of comfort, especially during one's menstrual cycle.
Proof® makes its Smoothing Short available in two colorways—Black and Sand. With its "flattering length and raw cut hem," the silhouette "moves and stretches" with the wearer. Proof® boasts about the versatility of the shapewear short which can serve as an underwear replacement or something you wear at work, when doing errands, and hanging out with friends.
Image Credit: Proof®
Why This Trend Is Growing
- Minimalist Shapewear
- There is a disruptive innovation opportunity for brands to create minimalist shapewear with additional comfort and functionality features like leak-resistance.
- Performance-driven Undergarments
- There is an opportunity for brands to innovate with undergarments that provide performance-driven features like leak-resistance, to address common discomfort challenges.
- Versatile Undergarments
- There is potential for brands to create versatile undergarments that serve both as underwear replacements and all-day wear, with features like leak-resistance and smoothing capabilities.
Industries Being Reshaped
- Fashion Industry
- Fashion brands can capitalize on the trend of minimalist shapewear and performance-driven undergarments, by integrating designs like leak-resistant capabilities in their products.
- Health and Wellness Industry
- There is potential for health and wellness brands to innovate in the undergarment industry with performance-based undergarments that address common challenges like discomfort and leaks.
- Feminine Care Industry
- Feminine care brands can integrate features like leak-resistance in their products providing women with added comfort and protection during menstruation.
