Naruse Inokuma Architects, or Narukuma for short, came up with a house-shaped paper notepad design, a practical idea that is congruent with the brand's image.
Solid blocks of recycled paper resemble small building blocks or bricks, and the sturdy houses coincide with the structural ideal of an architecture firm. Simple lines keep the design practical as people can use them on an every-day basis for jotting down notes, marking important pages in files or books and sending out memos to their peers. While being used, the house icon acts as a reminder of the Narukuma Architecture firm, making these sticky notes a smart design for employees to use and would work well as part of a client business package.
Shaped paper notepad designs are enjoyable and can serve to increase brand awareness.