Puma and Shantell Martin Clyde recently unveiled a new collaborative design, which features a series of black and white doodles on a pair of sleek white high-tops.
In addition to the various child-like doodles, the white leather uppers are accented with Puma's branding in blue, which also appears on tags on the tongues of the sneakers. In order to maintain the simple design and give more attention to the artwork on the uppers, the sneakers are finished off with white laces and soles as well. On the bottom of shoes, the words "LEFT" and "RIGHT" are included as well, with the black lettering clearly seen through the transparent outsoles.
The Puma and Shantell Martin Clyde sneakers are currently available from Urban Outfitters for $125 USD.
What's Driving This Trend
- Doodle-decorated Sneakers
- Opportunity for artists and brands to collaborate and create unique designs on footwear.
- Black and White Artwork
- Growing trend of incorporating simple black and white doodles into fashion items for a playful and artistic touch.
- Transparent Outsoles
- Innovation opportunity for shoe manufacturers to utilize transparent materials in outsoles for creative and impactful designs.
Who This Affects Most
- Fashion Accessories
- Fast-growing industry where designers can explore artistic collaborations and unconventional designs on accessories like sneakers.
- Streetwear
- Emerging market for fashion-savvy consumers looking for unique and artistic streetwear designs in sneakers.
- Athletic Footwear
- Disruptive innovation opportunity for athletic footwear brands to incorporate artistic elements and unique designs in their products.
