Sarah Jessica Parker today launched her new clothing line. The fashion chameleon who made Manolos a household name, hosted two seated luncheons at Indochine for an exclusive group of editors where she presented a private viewing of her new line called Bitten, which she teamed up with retailer Steve & Barry's to produce.
Many insiders are already comparing it to The Row, the fashion line developed by the Olsen twins. The collection aims to offer high-quality, affordably priced sportswear for women of all ages and sizes. The pieces will be sold exclusively at all Steve & Barry's shopping mall locations across the US beginning June 7, with every item priced at $19.98 or less. The collection will boast an assortment of over 150 styles and more than 400 apparel and accessory items and grown to nearly 500 apparel and accessories by August with the introduction of the fall line.
Key looks from the summer and fall lines include suit separates in a wool blend with stretch; lightweight wovens; basic black cotton dresses; a denim collection; tees in cotton jersey; nightgowns; swimwear, and accessories including handbags, totes, jewelry, belts, and footwear.
Said Parker, â€œWomen should be able to wear great clothes and not lie in bed at night feeling guilty about how much money they've spent. High quality, luxurious clothes do not need to cost as much as we've been led to think.â€