If you want to save water, money and the planet, you can sign up for the Seventh Generation 7-Day Challenge on the laundry care company's website. This initiative asks you to wash your laundry in cold water and dry them by hanging them out on a clothesline. Live in the hub of city? Why not try a drying rack?
Seventh Generation is particularly apt for this project because its products are designed specifically to get rid of stains and dirt in cold, rather than warm or hot, water.
What's Driving This Trend
- Sustainable Laundry
- Opportunity for laundry care companies to develop sustainable solutions and promote eco-friendly behavior among customers.
- Cold Water Washing
- Opportunity to market and develop laundry products that effectively clean clothes in cold water, reducing water and energy consumption.
- Clothesline Drying
- Opportunity for companies to innovate and develop more efficient and convenient clothesline and drying rack solutions for urban consumers.
Who This Affects Most
- Laundry Care
- Laundry care companies can develop sustainable and eco-friendly products and market them to environmentally conscious consumers.
- Home Appliances
- Opportunity for home appliance manufacturers to innovate and develop more energy-efficient washing machines and dryers that promote sustainable laundry practices.
- Urban Living
- Opportunity for companies to develop convenient and space-saving solutions for urban consumers to practice sustainable laundry habits, such as compact and portable clotheslines and drying racks.
