At a time when millions of people are looking for nourishing, protein-packed products for their first meal of the day, Seven Sundays' Bright Side Granola satisfies as an option made with upcycled oat protein. This by-product of oat milk production boasts twice the protein of whole oats, delivers six grams of plant-powered protein, and pairs well with additions like crispy freeze-dried fruits and natural sweeteners like dates and maple syrup.
In addition to being notable for having three times less sugar and twice the protein of leading granolas, this product is gluten-free, Non-GMO Project Verified, and free from glyphosate residue.
Seven Sundays' Bright Side Granola won Planet-Forward Product in the 2026 Expo West NEXTY Awards.
Key Themes Behind This Trend
- Upcycled Ingredient Utilization
- Products leveraging by-products from other food processes create new high-value ingredient streams that can redefine cost structures and sustainability credentials.
- Protein-enriched Plant Breakfasts
- Morning foods formulated with concentrated plant proteins respond to growing demand for satiating, muscle-supporting options without relying on animal sources.
- Clean-label Low-sugar Snacks
- Consumers are gravitating toward snacks that combine minimal processing, transparent sourcing, and significantly reduced sugar content, shifting purchasing toward simpler ingredient lists.
Where This Applies
- Packaged Cpg Snacks
- Snack manufacturers that integrate upcycled proteins and freeze-dried inclusions can differentiate on nutrition density and environmental storytelling.
- Plant-based Dairy Alternatives
- Producers of oat milk and similar beverages may capture additional revenue by valorizing protein-rich by-products into standalone ingredient offerings.
- Food Ingredient Supply Chains
- Supply-chain innovators focusing on collection, processing, and certification of upcycled residues can enable scalable circularity between beverage and packaged-food producers.
